Self-Motivated Creativity

Self-Motivated Creativity

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Also called care-why, self-motivated creativity consists of will, motivation, and adaptability for success. Highly motivated and creative groups often outperform groups with greater physical or financial resources. Without self-motivated creativity, intellectual leaders can lose their knowledge advantage through complacency. Organizations that nurture care-why in their people can simultaneously thrive in the face of today's rapid changes and renew their cognitive knowledge, advanced skills, and systems understanding in order to compete in the next wave of advances.[1]


  1. Quinn, J.B., Anderson, P., Finkelstein, S., Managing Professional Intellect, 1996, Harvard Business review on Knowledge management, Harvard Business School