Customer Capital

Customer Capital

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It refers both to the value of an organization’s network and relationships with satisfied clients (learners), and their loyalty to the organization (also called Relationship Capital), and to the sum of a company’s customers (learners) including their names, contact databases, loyalty and satisfaction, references, testimonials and future revenues. Together with human capital and structural capital it forms the intellectual capital. [1]


  1. (07 July 2008), (07 July 2008), (07 July 2008)