Difference between revisions of "Stakeholder Analysis"

Difference between revisions of "Stakeholder Analysis"

From Learning and training wiki

Share/Save/Bookmark
Jump to: navigation, search
 
(63 intermediate revisions by 7 users not shown)
Line 1: Line 1:
−
{{Term|STAKEHOLDER ANALYSIS|The identification of a project's key [[Stakeholders|stakeholders]], an assessment of their interests and the ways in which those interests affect project riskiness and viability. A basic premise behind stakeholder analysis is that different groups have different concerns, capacities and interests, and that these need to be explicitly understood and recognized in the process of problem identification, objective setting and strategy selection. The key questions asked by stakeholder analysis are "Whose problems or opportunities are being analyzed" and "Who will benefit or loose-out, and how, from a proposed project intervention"? The ultimate aim being to help maximize the social, economic and institutional benefits of a project to target groups and ultimate beneficiaries, and to minimze its potential negative impacts, including staheholder conflicts. A stakeholder analysis develops a strategic view of the social environment in which a project will be implemented, thus it is usually the first step in building the relationships needed for the success of a project. A stakeholder analysis can be undertaken throughout all the stages of a project cycle. It can be used to:  
+
{{Term|STAKEHOLDER ANALYSIS|The identification of a project's key [[Stakeholders|stakeholders]], an [[Assessment|assessment]] of their interests and the ways in which those interests affect project viability. A basic premise behind stakeholder analysis is that different groups have different concerns, capacities and interests, and that these need to be explicitly understood and recognized in the process of problem identification, objective setting and strategy selection. The key questions asked by stakeholder analysis are "Whose problems or opportunities are being analyzed" and "Who will benefit or loose-out, and how, from a proposed project intervention"? The ultimate aim being to help maximize the social, economic and institutional benefits of a project to target groups and ultimate beneficiaries, and to minimize its potential negative impacts, including stakeholder conflicts. A stakeholder analysis develops a strategic view of the social environment in which a project will be implemented, thus it is usually the first step in building the relationships needed for the success of a project. A stakeholder analysis can be undertaken throughout all the stages of a project cycle. It can be used to:  
  
  
Line 6: Line 6:
 
* Identify conflicts of interests between stakeholders;
 
* Identify conflicts of interests between stakeholders;
 
* Help to identify relations between stakeholders that may enable "coalitions" of project sponsorship, ownership and cooperation;
 
* Help to identify relations between stakeholders that may enable "coalitions" of project sponsorship, ownership and cooperation;
−
* Assess the capacity of different stakeholders and stakeholder groups to participate;  
+
* Assess the capacity of different stakeholders to participate;  
  
  
−
In development projects, a key purpose of stakeholders analysis is to understand and address distributional concerns, particularly in the constext of effectively the needs of vulnerable groups. <ref> [http://www.landcareresearch.co.nz www.landcareresearch.co.nz] (23 July 2008), [http://www.panda.org www.panda.org] (23 July 2008); Aid Delivery Methods - Project Cycle Management Guidelines, European Commission, 2004 </ref> }}
+
Conducting a stakeholder analysis can draw out the interests of stakeholders in relation to the problems which the project or programme is seeking to address or the purpose of the project.<ref>[DFID, Overseas Development Administration. Guidance Notes on how to do a Stakeholder Analysis of Aid Projects and Programmes. London, 1995.]</ref> In [[Evaluation|evaluation]], stakeholder analysis is conducted in order to identify people, groups and institutions that may influence directly the evaluation; anticipate the kind of influence these groups may have on the evaluation and; build early support for the project or programme as well as reduce possible obstacles to their successful implementation.<ref>Imas Linda G. Morra, Rist C. Ray. The Road To Results; Designing and Conducting Effective Development  Evaluations  pp.495. The World Bank, Washington DC, 2009.</ref>
 +
 
 +
 
 +
In development projects, a key purpose of stakeholders analysis is to understand and address distributional concerns, particularly in the context of effectively understanding the needs of vulnerable groups. <ref> [http://www.landcareresearch.co.nz www.landcareresearch.co.nz] (23 July 2008), [http://www.panda.org www.panda.org] (23 July 2008); Aid Delivery Methods - Project Cycle Management Guidelines, European Commission, 2004 </ref>  
 +
 
 +
 
 +
See also: [[Needs Assessment]]; [[Audience Analysis]]; [[Problem Tree Analysis]]; [[Focus Groups]]}}
  
  
Line 16: Line 22:
 
=='''Step by Step'''==
 
=='''Step by Step'''==
 
#'''Identifying major stakeholder groups:'''  
 
#'''Identifying major stakeholder groups:'''  
−
#*Identify the general development of the project as it is expected to be held.
+
#*Identify the groups that have a significant interest in the project (individuals, groups, communities, organizations, etc. ).  
−
#*Identify the groups that have a significant interest in the project (Stakeholders), they can be individuals, groups, communities, organizations, etc.  
+
#*Define the interests and agenda of the agency directing the exercise. This can be redressed later in the process by allowing the inclusion of more stakeholders as their interests come to light.  
−
#*Define the interests and agenda of the agency directing the exercise. This can be redressed later in the process by allowing the inclusion of more stakeholders as their interest comes to light.  
+
#'''Determining stakeholders' interests:'''  
−
#'''Determining interests, importance and influence:'''  
+
#*Investigate roles, relative power and capacity to participate in the project, in order to draw out key interests for each stakeholder group. Key questions could include:  
−
#*Investigate roles, relative power and capacity to participate in the project, in order to draw out key interests for each stakeholder group in the initial list. Key questions could include:  
+
#**What are the contributions the stakeholder can give to the project and what resources is it likely to commit (or avoid committing) to the project?
−
#** What are the stakeholder expectations on the project?  
+
#** What interests the stakeholder has in the project and what are the benefits it can get?
−
#** What benefits are there likely to be for stakeholders?  
+
#** What are the stakeholder expectations and requirements to the project?  
−
#** What resources are the stakeholders likely to commit (or avoid committing) to the project?  
+
#** What other interests the stakeholder has that may conflict with the project?  
−
#** What other interests does the stakeholder have that may conflict with the project?  
+
#** What actions can be taken to address the stakeholder's interests?
−
#** How does the stakeholder regard others on the list?  
+
#*To collect all this information in a methodical way, use a [[#Job Aid|stakeholder map]] .
−
#*Assess the influence and importance of each stakeholder on the project.  
+
#'''Assessing stakeholders' influence and importance:'''
−
#*: Influence refers to how powerful a stakeholder is; importance refers to those stakeholders whose problems, needs and interests coincide with the aims of the project. Also the relationship between stakeholders has to be observed, to outline the extent of cooperation and or conflict between them. This information should be organized in a [[#Creating the Matrix|Matrix]], that is a useful tool to conduct a more effective analysis.
+
#* The relationship between stakeholders has to be observed, so as the extent of cooperation and/or conflict between them can be outlined.
−
#'''Establishing strategies for involvement:'''  
+
#* '''''Influence''''' refers to how powerful a stakeholder is.
−
#*Interpret the findings of the previous analysis and incorporate relevant information in the project design, in order to plan strategies
+
#* '''''Importance''''' refers to those stakeholders whose needs and interests coincide with the aim of the project.
−
#*Manage and coordinate arrangements appropriately to promote stakeholder ownership, participation, and conflicts of interest  
+
#*To conduct an effective analysis, organize this information in a [[#Stakeholder Matrix|stakeholder matrix]].
−
#*Partnerships should be flexible and designed to grow. Where the stakeholder is a group rather than an individual, you may need to decide whether all in the group participate or only representatives of the group. <ref> [http://www.euforic.org www.euforic.org] (14 August 2008), [http://www.landcarersearch.co.nz www.landcarersearch.co.nz] (14 August 2008), [http://www.who.int www.who.int] (14 August 2008), Project Cycle Management Guidelines, European Commission, 2004</ref>
+
#'''Establishing strategies for stakeholder's involvement:'''  
 +
#*Decide, in case the stakeholder is a group rather than an individual, whether all the group participate or only its representatives.
 +
#*Manage and coordinate arrangements appropriately to promote stakeholder ownership, participation, and avoid conflicts of interest.
 +
#*Design partnerships in a flexible way, allowing growth.  
 +
#*Interpret the findings of the analysis and incorporate relevant information in the project design, in order to plan strategies. <ref> [http://www.euforic.org www.euforic.org] (14 August 2008), [http://www.landcarersearch.co.nz www.landcarersearch.co.nz] (14 August 2008), [http://www.who.int www.who.int] (14 August 2008), Project Cycle Management Guidelines, European Commission, 2004</ref>
  
−
=='''Creating the Matrix'''==
+
=='''Stakeholder Matrix'''==
  
−
This is where stakeholders are plotted against different variables, in particular the elements taken into consideration are the importance of each stakeholder and his influence in the project.
+
A stakeholder matrix allows for stakeholders to be plotted against different variables, taking into consideration their importance and their level of influence in the project. <ref>[http://www.dse.vic.gov.au www.dse.vic.gov.au]  (14 August 2008)[http://www.who.int www.who.int] (14 August 2008) </ref>
  
  
−
[[Image:trial2.jpg|center]]
+
[[Image:matrix3.pdf.jpg|center]]
  
−
In the boxes A,B,C,D the stakeholder should be listed considering their relevance as influence as follows:
+
}}
−
 
+
−
*'''Box A'''
+
−
*: These are stakeholders with a medium to high degree of influence on the project, who are also of medium/high importance for its success. This implies that the implementing organization will need to construct good working relationships with these stakeholders, to ensure an effective coalition of support for the project. Examples might be the senior officials and politicians or trade unions.
+
−
*'''Box B'''
+
−
*:These are stakeholders of medium or high importance to the success of the project, but with low or not known influence. This implies that they will require special initiatives if their interests are to be protected. An example may be traditionally marginalised groups (e.g. Indigenous people, youth, seniors), who might be beneficiaries of a new service, but who have little ‘voice’ in its development.
+
−
*'''Box C'''
+
−
*:These are stakeholders with medium to high influence, who can therefore affect the project outcomes, but whose interests are not necessarily aligned with the overall goals of the project. They might be financial administrators, who can exercise considerable discretion over funding disbursements. This conclusion implies that these stakeholders may be a source of significant risk, and they will need careful monitoring and management.
+
−
*'''Box D'''
+
−
*:The stakeholders in this box, with low or unknown influence on, or importance to the project objectives, may require limited monitoring or evaluation, but are of low priority <ref>[http://www.dse.vic.gov.au www.dse.vic.gov.au]  (14 August 2008)</ref>
+
  
  
 
=='''Job Aid'''==
 
=='''Job Aid'''==
−
}}
+
[[Image:pdf.png]] [[Media:Toolkit_Template_Stakeholder_Analysis.pdf‎|Conducting a Stakeholder Analysis]]
  
 +
[[Image:word.png]] [[Media:Stakeholdermap.doc|Stakeholder Map Template]]
  
 +
[[Image:word.png]] [[Media:stakeholdermatrix.doc|Stakeholder Matrix Template]]
  
 
== References ==
 
== References ==
 +
 
<references/>
 
<references/>

Latest revision as of 10:09, 3 October 2013

Term2.png STAKEHOLDER ANALYSIS
The identification of a project's key stakeholders, an assessment of their interests and the ways in which those interests affect project viability. A basic premise behind stakeholder analysis is that different groups have different concerns, capacities and interests, and that these need to be explicitly understood and recognized in the process of problem identification, objective setting and strategy selection. The key questions asked by stakeholder analysis are "Whose problems or opportunities are being analyzed" and "Who will benefit or loose-out, and how, from a proposed project intervention"? The ultimate aim being to help maximize the social, economic and institutional benefits of a project to target groups and ultimate beneficiaries, and to minimize its potential negative impacts, including stakeholder conflicts. A stakeholder analysis develops a strategic view of the social environment in which a project will be implemented, thus it is usually the first step in building the relationships needed for the success of a project. A stakeholder analysis can be undertaken throughout all the stages of a project cycle. It can be used to:


  • Identify and define the characteristics of key stakeholders;
  • Draw out the interests of stakeholders in relation to the problems that the project is seeking to address;
  • Identify conflicts of interests between stakeholders;
  • Help to identify relations between stakeholders that may enable "coalitions" of project sponsorship, ownership and cooperation;
  • Assess the capacity of different stakeholders to participate;


Conducting a stakeholder analysis can draw out the interests of stakeholders in relation to the problems which the project or programme is seeking to address or the purpose of the project.[1] In evaluation, stakeholder analysis is conducted in order to identify people, groups and institutions that may influence directly the evaluation; anticipate the kind of influence these groups may have on the evaluation and; build early support for the project or programme as well as reduce possible obstacles to their successful implementation.[2]


In development projects, a key purpose of stakeholders analysis is to understand and address distributional concerns, particularly in the context of effectively understanding the needs of vulnerable groups. [3]


See also: Needs Assessment; Audience Analysis; Problem Tree Analysis; Focus Groups


Toolkit.png Conducting a Stakeholder Analysis

Step by Step

  1. Identifying major stakeholder groups:
    • Identify the groups that have a significant interest in the project (individuals, groups, communities, organizations, etc. ).
    • Define the interests and agenda of the agency directing the exercise. This can be redressed later in the process by allowing the inclusion of more stakeholders as their interests come to light.
  2. Determining stakeholders' interests:
    • Investigate roles, relative power and capacity to participate in the project, in order to draw out key interests for each stakeholder group. Key questions could include:
      • What are the contributions the stakeholder can give to the project and what resources is it likely to commit (or avoid committing) to the project?
      • What interests the stakeholder has in the project and what are the benefits it can get?
      • What are the stakeholder expectations and requirements to the project?
      • What other interests the stakeholder has that may conflict with the project?
      • What actions can be taken to address the stakeholder's interests?
    • To collect all this information in a methodical way, use a stakeholder map .
  3. Assessing stakeholders' influence and importance:
    • The relationship between stakeholders has to be observed, so as the extent of cooperation and/or conflict between them can be outlined.
    • Influence refers to how powerful a stakeholder is.
    • Importance refers to those stakeholders whose needs and interests coincide with the aim of the project.
    • To conduct an effective analysis, organize this information in a stakeholder matrix.
  4. Establishing strategies for stakeholder's involvement:
    • Decide, in case the stakeholder is a group rather than an individual, whether all the group participate or only its representatives.
    • Manage and coordinate arrangements appropriately to promote stakeholder ownership, participation, and avoid conflicts of interest.
    • Design partnerships in a flexible way, allowing growth.
    • Interpret the findings of the analysis and incorporate relevant information in the project design, in order to plan strategies. [4]

Stakeholder Matrix

A stakeholder matrix allows for stakeholders to be plotted against different variables, taking into consideration their importance and their level of influence in the project. [5]


Matrix3.pdf.jpg


Job Aid

Pdf.png Conducting a Stakeholder Analysis

Word.png Stakeholder Map Template

Word.png Stakeholder Matrix Template

References

  1. ↑ [DFID, Overseas Development Administration. Guidance Notes on how to do a Stakeholder Analysis of Aid Projects and Programmes. London, 1995.]
  2. ↑ Imas Linda G. Morra, Rist C. Ray. The Road To Results; Designing and Conducting Effective Development Evaluations pp.495. The World Bank, Washington DC, 2009.
  3. ↑ www.landcareresearch.co.nz (23 July 2008), www.panda.org (23 July 2008); Aid Delivery Methods - Project Cycle Management Guidelines, European Commission, 2004
  4. ↑ www.euforic.org (14 August 2008), www.landcarersearch.co.nz (14 August 2008), www.who.int (14 August 2008), Project Cycle Management Guidelines, European Commission, 2004
  5. ↑ www.dse.vic.gov.au (14 August 2008)www.who.int (14 August 2008)
Retrieved from "http://learningwiki.unitar.org/index.php?title=Stakeholder_Analysis&oldid=12069"