Difference between revisions of "Audience Analysis"
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| − | {{Term|AUDIENCE ANALYSIS| A task or a tool which is generally the first step in setting a training activity. Training activities are targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, [[Knowledge|knowledge]] level and purpose of learning. Conducting an audience analysis helps to identify the profile of the intended audience | + | {{Term|AUDIENCE ANALYSIS| A task or a tool which is generally the first step in setting a training activity. Training activities are targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, [[Knowledge|knowledge]] level and purpose of learning. Conducting an audience analysis helps to identify the profile of the intended audience and their [[Learning Styles|learning style]] facilitating the design of the learning strategy that best suits its needs. <ref> [http://www.wikipedia.org Wikipedia] (5 March 2008) [http://www.fgcu.edu www.fgcu.edu] (27 june 2008), [http://www.wsu.edu www.wsu.edu] (27 june 2008)</ref> |
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| + | See also: [[Needs Assessment]]; [[Stakeholder Analysis]]; [[Problem Tree Analysis]]; [[Focus Groups]]}} | ||
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*'''Identify characteristics of the audience''' considering demographics (who and what), interests, needs, and expectations. | *'''Identify characteristics of the audience''' considering demographics (who and what), interests, needs, and expectations. | ||
*'''Consider the environment''' that is surrounding the audience (where).<ref> [http://www.wikihow.com www.wikihow.com] (8 October 2008), [http://www.ehow.com www.ehow.com] (28 August 2008) </ref> | *'''Consider the environment''' that is surrounding the audience (where).<ref> [http://www.wikihow.com www.wikihow.com] (8 October 2008), [http://www.ehow.com www.ehow.com] (28 August 2008) </ref> | ||
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=='''Job Aid'''== | =='''Job Aid'''== | ||
| − | [[Image:pdf.png]] [[Media: | + | [[Image:pdf.png]] [[Media:Audience_Analysis.pdf|Conducting an Audience Analysis]] |
[[Image:word.png]] [[Media:Audience_Analysis_Template.doc|Audience Analysis Template]] | [[Image:word.png]] [[Media:Audience_Analysis_Template.doc|Audience Analysis Template]] | ||
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{{Addlink| | {{Addlink| | ||
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|[http://theelearningcoach.com/elearning_design/analysis-for-elearning-projects/ Analysis For eLearning Projects] | |[http://theelearningcoach.com/elearning_design/analysis-for-elearning-projects/ Analysis For eLearning Projects] | ||
| − | |An article outlining | + | |An article outlining different forms of analysis- ranging from audience to technical analysis- that can be used prior to launching an e-Learning initiative. |
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| − | |[http://road-to-learning.blogspot.com/2009/05/more-about-audience-analysis.html | + | |[http://road-to-learning.blogspot.com/2009/05/more-about-audience-analysis.html More about Audience Analysis] |
|This article reiterates the need for audience analysis to develop user-focussed courses. | |This article reiterates the need for audience analysis to develop user-focussed courses. | ||
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|[http://blog.integratedlearningservices.com/2010/06/amazon-would-make-good-instructional.html Amazon would make a good Instructional Designer] | |[http://blog.integratedlearningservices.com/2010/06/amazon-would-make-good-instructional.html Amazon would make a good Instructional Designer] | ||
| − | | | + | |Through the example of Amazon’s approach to target products to its customers, this article explains the importance of understanding one’s audience when developing learning initiatives. |
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Latest revision as of 10:09, 3 October 2013
 AUDIENCE ANALYSIS |
| A task or a tool which is generally the first step in setting a training activity. Training activities are targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, knowledge level and purpose of learning. Conducting an audience analysis helps to identify the profile of the intended audience and their learning style facilitating the design of the learning strategy that best suits its needs. [1]
|
 Conducting an Audience Analysis |
GuidelinesConducting an audience analysis requires the identification of specific characteristics related to demographics, interests, knowledge, learning needs, and learning expectations - the who, what, where and why one can find in the audience analysis model. To prepare an audience analysis:
Audience Analysis Model |
Job Aid
Conducting an Audience Analysis
 Web Resources |
| Below you will find articles on why audience analysis is critical: |
| Link | Content |
|---|---|
| Analysis For eLearning Projects | An article outlining different forms of analysis- ranging from audience to technical analysis- that can be used prior to launching an e-Learning initiative. |
| More about Audience Analysis | This article reiterates the need for audience analysis to develop user-focussed courses. |
| Amazon would make a good Instructional Designer | Through the example of Amazon’s approach to target products to its customers, this article explains the importance of understanding one’s audience when developing learning initiatives. |
References
- ↑ Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)
- ↑ www.wikihow.com (8 October 2008), www.ehow.com (28 August 2008)