Difference between revisions of "Audience Analysis"

{{Term|AUDIENCE ANALYSIS| It is a task or a tool which is generally the first step in setting a training activity. Training activities  are  targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual  and technology skills,  [[Knowledge|knowledge]] level and purpose of learning. The conduction of an audience analysis helps to identify the profile of the intended audience, facilitating the design of the learning strategy that best suits its needs. <ref> [http://www.wikipedia.org Wikipedia] (5 March 2008) [http://www.fgcu.edu www.fgcu.edu] (27 june 2008), [http://www.wsu.edu www.wsu.edu] (27 june 2008)</ref>}}

The conduction of an audience analysis requires the identification of specific characteristics related to demographics, interests, knowledge, learning needs, and learning expectations - the who, what, where and why one can find in the [[#Audience Analysis Model|audience analysis model]].