Difference between revisions of "Audience Analysis"
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[[Image:pdf.png]] [[Media:Conducting_an_Audience_Analysis.pdf|Conducting an Audience Analysis]] | [[Image:pdf.png]] [[Media:Conducting_an_Audience_Analysis.pdf|Conducting an Audience Analysis]] | ||
Revision as of 07:52, 21 October 2008
 AUDIENCE ANALYSIS |
| It is a task or a tool which is generally the first step in setting a training activity. Training activities are targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, knowledge level and purpose of learning. The conduction of an audience analysis helps to identify the profile of the intended audience, facilitating the design of the learning strategy that best suits its needs. [1] |
 Conducting an Audience Analysis |
GuidelinesThe conduction of an audience analysis requires the identification of specific characteristics related to demographics, interests, knowledge, learning needs, and learning expectations - the who, what, where and why one can find in the audience analysis model. To prepare an audience analysis:
Audience Analysis Model Job Aid
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References
- ↑ Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)
- ↑ www.wikihow.com (8 October 2008), www.ehow.com (28 August 2008)