SWOT Analysis

SWOT Analysis

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Term2.png SWOT ANALYSIS
A tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the organization in accomplishing its objectives, and what obstacles must be minimized to achieve desired results. [1]


Toolkit.png Organizing a SWOT Analysis

Step by Step

  • Ideas are generated about the internal strengths and weakness of a group or organization, and the external opportunities and threats;
  • The situations is analyzed by looking for ways in which the group/organization’s strengths can be built on to overcome identified weakness, and opportunities can be taken to minimize threats;
  • A strategy for making improvements is formulated and subsequently developed using a number of additional planning tools. [2]

SWOT Matrix

SWOT table.jpg

Job Aids

References

  1. ↑ www.answers.com (20 August 2008), www.netmba.com (20 August 2008), en.wikipedia.org (20 August 2008)
  2. ↑ www.quickmba.com (13 August 2008), Wikipedia (13 August 2008), Project Cycle Management Guidelines, European Commission, 2004
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