Qualitative Data

Qualitative Data

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Refers to text based evidence rather than numeric representation. It is derived from interviews, observation and documents and describes people's opinions, knowledge, attitudes or behaviors.[1][2]


  1. Mathison, Sandra. Encyclopaedia of Evaluation, pp 345, Ed. University of British Columbia. Thousand Oaks, CA: Sage Publications, 2005.
  2. Office of Internal Oversight Services (OIOS). Monitoring, Evaluation and Consulting Division, 2006.