Difference between revisions of "Brainstorming"
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#'''Select a specific problem''', namely define the problem about which the brainstorming session should focus on. It must be a clear problem and, if too big, it should be broken into smaller parts, each one related to a question. Before the brainstorming session, it may be also useful to send the participants an invitation, containing a description of the problem, so they can start thinking about it; | #'''Select a specific problem''', namely define the problem about which the brainstorming session should focus on. It must be a clear problem and, if too big, it should be broken into smaller parts, each one related to a question. Before the brainstorming session, it may be also useful to send the participants an invitation, containing a description of the problem, so they can start thinking about it; | ||
#'''Select suitable participants''', ideally between six and twelve, both non-experts and experts. It is important that they have a positive attitude towards brainstorming and an open way of thinking. Each member of the group should participate, since observers can inhibit the creative process; | #'''Select suitable participants''', ideally between six and twelve, both non-experts and experts. It is important that they have a positive attitude towards brainstorming and an open way of thinking. Each member of the group should participate, since observers can inhibit the creative process; | ||
| − | #'''Create a positive environment''', where each participant | + | #'''Create a positive environment''', where each participant should feel comfortable and free. If the members of the group feel judged, the generation of unusual idea can be inhibited and, therefore, managers can be discouraged from attending the brainstorming session; |
| − | #''' | + | #'''Select a group moderator''', who should be able to conduct the discussion and + conversational advices (p.3 beginning) + list od lead questions p.7 |
#'''Aim to generate a large quantity of ideas''', according to the assumption that it increases the probability to produce a fit solution to the problem (''quantity breeds quality''); | #'''Aim to generate a large quantity of ideas''', according to the assumption that it increases the probability to produce a fit solution to the problem (''quantity breeds quality''); | ||
#'''Avoid judgement and criticism''', since the negative thinking can demotivate some members of the group to contribute their ideas and, moreover, unusual perspectives often help to the effective solution; | #'''Avoid judgement and criticism''', since the negative thinking can demotivate some members of the group to contribute their ideas and, moreover, unusual perspectives often help to the effective solution; | ||
Revision as of 17:15, 26 May 2009
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