Audience Analysis

Audience Analysis

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Term2.png AUDIENCE ANALYSIS
It is a task or a tool which is a first step in setting on a training activity. A training activity must be targeted toward the intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, knowledge level and purpose of taking the course. So, the intented audience is referred to as the who, what, wher, and why. To conduct an effective analysis organize the resulting questions and answers in a audience analysis model. [1]


Toolkit.png Conducting an Audience Analysis

Step by Step

It would help you to create a profile of the intended audience and to come up with a strategy to adapt arguments to best suit it.

  • Defining the background of the audience by determining social situation and subject knowledge level.
  • Identifying characteristics of the audience by paying attention to demographics characteristics, Interests, Needs, and Expectations.
  • Considering the environment that is surrounding the audience.[2]

Audience Analysis Model

Job Aids



References

  1. ↑ Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)
  2. ↑ www.wikihow.com (14 August 2008), www.ehow.com (28 August 2008)
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