Difference between revisions of "Audience Analysis"

Revision as of 10:46, 15 October 2008

AUDIENCE ANALYSIS

It is a task or a tool which is generally the first step in setting a training activity. Training activities are targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, knowledge level and purpose of learning. The conduction of an audience analysis helps to identify the profile of the intended audience, facilitating the design of the learning strategy that best suits its needs. ^[1]

Conducting an Audience Analysis

Guidelines

The conduction of an audience analysis requires the identification of specific charateristics related to demographics, interests, knowledge, learning needs, and learning expectations - the who, what, where and why one can find in the audience analysis model. To prepare an audience analysis:

Define the background of the audience determining the social situation (who) and the subject knowledge level (what).
Identify characteristics of the audience considering demographics (who and what), interests, needs, and expectations.
Consider the environment that is surrounding the audience (where).^[2]

Audience Analysis Model

Job Aids

Audience Analysis Template

References

↑ Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)
↑ www.wikihow.com (14 August 2008), www.ehow.com (28 August 2008)

[1] Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)

[2] www.wikihow.com (14 August 2008), www.ehow.com (28 August 2008)

[1]

[2]

@@ Line 1: / Line 1: @@
-{{Term|AUDIENCE ANALYSIS| It is a task or a tool which is a first step in setting a training activity. A training activity  must be targeted toward the intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual  and technology skills,  [[Knowledge|knowledge]] level and purpose of learning. Conducting an audience analysis  by using the [[#Audience Analysis Model|audience analysis model]]  helps to create a profile of the intended audience so as to come up with a learning strategy that best suits it. <ref> [http://www.wikipedia.org Wikipedia] (5 March 2008) [http://www.fgcu.edu www.fgcu.edu] (27 june 2008), [http://www.wsu.edu www.wsu.edu] (27 june 2008)</ref>}}
+{{Term|AUDIENCE ANALYSIS| It is a task or a tool which is generally the first step in setting a training activity. Training activities  are  targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual  and technology skills,  [[Knowledge|knowledge]] level and purpose of learning. The conduction of an audience analysis helps to identify the profile of the intended audience, facilitating the design of the learning strategy  that best suits its needs. <ref> [http://www.wikipedia.org Wikipedia] (5 March 2008) [http://www.fgcu.edu www.fgcu.edu] (27 june 2008), [http://www.wsu.edu www.wsu.edu] (27 june 2008)</ref>}}
@@ Line 5: / Line 6: @@
 __NOTOC__
 =='''Guidelines'''==
-The intented audience is referred to as the who, what, where, and why. So, to prepare an audience analysis:
+The conduction of an audience analysis requires the identification of specific charateristics related to demographics, interests, knowledge, learning needs, and learning expectations - the who, what, where and why one can find in the [[#Audience Analysis Model|audience analysis model]]. To prepare an audience analysis:
-*'''Define  the background of the audience''' by determining social situation (who)  and subject knowledge level (what).
+*'''Define  the background of the audience''' determining  the social situation (who)  and the subject knowledge level (what).
-*'''Identify characteristics of the audience''' by paying attention to demographics characteristics (who and what),  Interests, Needs, and Expectations.
+*'''Identify characteristics of the audience'''  considering  demographics (who and what), interests, needs, and expectations.
 *'''Consider  the environment''' that is surrounding the audience (where).<ref> [http://www.wikihow.com   www.wikihow.com] (14 August 2008), [http://www.ehow.com www.ehow.com] (28 August 2008) </ref>
-To conduct an effective analysis organize the resulting questions and answers in a [[#Job Aids|audience analysis template]].

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