View source for Audience Analysis

{{Term|AUDIENCE ANALYSIS| A task or a tool which is generally the first step in setting a training activity. Training activities  are  targeted toward an intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual  and technology skills,  [[Knowledge|knowledge]] level and purpose of learning. Conducting an audience analysis helps to identify the profile of the intended audience and their [[Learning Styles|learning style]] facilitating the design of the learning strategy that best suits its needs. <ref> [http://www.wikipedia.org Wikipedia] (5 March 2008) [http://www.fgcu.edu www.fgcu.edu] (27 june 2008), [http://www.wsu.edu www.wsu.edu] (27 june 2008)</ref> 


See also: [[Needs Assessment]]; [[Stakeholder Analysis]]; [[Problem Tree Analysis]]; [[Focus Groups]]}}



{{Tool|Conducting an Audience Analysis|
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=='''Guidelines'''==
Conducting an audience analysis requires the identification of specific characteristics related to demographics, interests, knowledge, learning needs, and learning expectations - the who, what, where and why one can find in the [[#Audience Analysis Model|audience analysis model]]. 

To prepare an audience analysis:  

*'''Define  the background of the audience''' determining  the social situation (who)  and the subject knowledge level (what). 
*'''Identify characteristics of the audience'''  considering  demographics (who and what), interests, needs, and expectations. 
*'''Consider  the environment''' that is surrounding the audience (where).<ref> [http://www.wikihow.com   www.wikihow.com] (8 October 2008), [http://www.ehow.com www.ehow.com] (28 August 2008) </ref>


=='''Audience Analysis Model'''==


[[Image:Audience_Analysis_Model.jpg‎|center]] }}

=='''Job Aid'''==
[[Image:pdf.png]] [[Media:Audience_Analysis.pdf|Conducting an Audience Analysis]]

[[Image:word.png]] [[Media:Audience_Analysis_Template.doc‎|Audience Analysis Template]] 


{{Addlink|
Below you will find articles on why audience analysis is critical:}}
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|[http://theelearningcoach.com/elearning_design/analysis-for-elearning-projects/ Analysis For eLearning Projects] 
|An article outlining different forms of analysis- ranging from audience to technical analysis- that can be used prior to launching an e-Learning initiative. 
|-
|[http://road-to-learning.blogspot.com/2009/05/more-about-audience-analysis.html More about Audience Analysis]
|This article reiterates the need for audience analysis to develop user-focussed courses.
|-
|[http://blog.integratedlearningservices.com/2010/06/amazon-would-make-good-instructional.html Amazon would make a good Instructional Designer]
|Through the example of Amazon’s approach to target products to its customers, this article explains the importance of understanding one’s audience when developing learning initiatives.
|}


== References ==
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