Methodology of evaluating a program that takes into consideration one specific type of result: Outcomes as behavioral change. Outcomes are defined as changes in the behavior, relationships, activities, or actions of the people, groups, and organizations with whom a program works directly. Outcome mapping concerns only the results that can be considered as direct effects of the program. This methodology is a way of monitoring the activities of an organization and helps to evaluate them in a more organized way, since it makes people conscious of the effect of their job. For instance, in the case of a program meant to supply communities with clean water, an outcome mapping will consider whether the persons involved use the filters properly, monitor the contaminant level and ask the experts when needed. On the contrary, a method based on changes in state will take into account the number of filters installed and measure their efficacy in terms of contaminants reduction.
Outcome mapping can be used at the program, project, or organizational level. It is divided into three steps:[1] |