Audience Analysis

Audience Analysis

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Term2.png AUDIENCE ANALYSIS
It is a task or a tool which is a first step in setting a training activity. A training activity must be targeted toward the intended audience, which should be defined by a number of factors such as learner's personal characteristics, intellectual and technology skills, knowledge level and purpose of learning. The intented audience is referred to as the who, what, where, and why. Conducting an audience analysis helps you to create a profile of the intended audience so as to come up with a learning strategy that bests suit it. [1]


Toolkit.png Conducting an Audience Analysis

Guidelines

To prepare an audience analysis:

  • Define the background of the audience by determining social situation and subject knowledge level.
  • Identify characteristics of the audience by paying attention to demographics characteristics, Interests, Needs, and Expectations.
  • Consider the environment that is surrounding the audience.[2]


To conduct an effective analysis organize the resulting questions and answers in a audience analysis model.

Categorize all the Swot factors into a Swot matrix and work to build consensus around the placement of them.

Audience Analysis Model

Job Aids



References

  1. ↑ Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)
  2. ↑ www.wikihow.com (14 August 2008), www.ehow.com (28 August 2008)
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