Difference between revisions of "Brainstorming"
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| − | {{Term|BRAINSTORMING|Group of creativity methods first popularized by A.F. Osborne in 1941, in which all member of a team are encouraged to generate and share ideas on a specific topic. The aim is to put the participants in the condition of creating original ideas and developing unusual approaches to a problem. Therefore, the group should feel free to express the ideas spontaneous just focusing on quantity, since every evaluation must be postponed later in the process. | + | {{Term|BRAINSTORMING|Group of creativity methods first popularized by A.F. Osborne in 1941, in which all member of a team are encouraged to generate and share ideas on a specific topic. The aim is to put the participants in the condition of creating original ideas and developing unusual approaches to a problem. Therefore, the group should feel free to express the ideas spontaneous just focusing on quantity, since every evaluation must be postponed later in the process. Following some ground rules in brainstorming can reduce the inhibitions in the group, including self-censorship, and enhance creative thinking: |
| + | #'''Select a specific problem''', namely define the problem about which the brainstorming session should focus on. It must be a clear problem and, if too big, it should be broken into smaller parts, each one related to a question. Before the brainstorming session, it may be also useful to send the participants an invitation, containing a description of the problem, so they can start thinking about it; | ||
| + | #'''Select suitable participants''', ideally between six and twelve, both non-experts and experts. It is important that they have a positive attitude towards brainstorming and an open way of thinking. Each member of the group should participate, since observers can inhibit the creative process; | ||
| + | #'''Create a positive environment''', where each participant can feel free and (managers discouraged from attending) | ||
| + | #'''select a group moderator''' + conversational advices (p.3 beginning) + list od lead questions p.7 | ||
| + | #'''Aim to generate a large quantity of ideas''', according to the assumption that it increases the probability to produce a fit solution to the problem (''quantity breeds quality''); | ||
| + | #'''Avoid judgement and criticism''', since the negative thinking can demotivate some members of the group to contribute their ideas and, moreover, unusual perspectives often help to the effective solution; | ||
| + | #'''Combine ideas''' by a process of association in order to improve them, according to the slogan 1+1=3; | ||
| + | SESSION CONDUCT | ||
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| + | EVALUATION | ||
A group of problem-solving techniques used to generate a large number of ideas: each participant share different solutions | A group of problem-solving techniques used to generate a large number of ideas: each participant share different solutions | ||
Revision as of 15:51, 26 May 2009
 BRAINSTORMING |
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