Difference between revisions of "Audience Analysis"

Difference between revisions of "Audience Analysis"

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*'''Defining the background of the audience''' by determining social situation and subject knowledge level.  
 
*'''Defining the background of the audience''' by determining social situation and subject knowledge level.  
 
*'''Identifying characteristics of the audience''' by paying attention to demographics characteristics,  Interests, Needs, and Expectations.  
 
*'''Identifying characteristics of the audience''' by paying attention to demographics characteristics,  Interests, Needs, and Expectations.  
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*'''Considering  the environment''' that is most likely to surrounding the audience while getting in touch with the service or tool you are providing.  
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*'''Considering  the environment''' that is surrounding the audience.  
  
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*'''Ask what the audience is expecting''', as well as what the audience's needs are with respect to your topic.
 
 
  <ref> [http://www.wikihow.com  www.wikihow.com] (14 August 2008), [http://www.ehow.com www.ehow.com] (28 August 2008) </ref>
 
  <ref> [http://www.wikihow.com  www.wikihow.com] (14 August 2008), [http://www.ehow.com www.ehow.com] (28 August 2008) </ref>
  

Revision as of 14:09, 8 October 2008

Term2.png AUDIENCE ANALYSIS
It is a task or a tool which is a prior step in planning a target document or setting on a course design. To be successful, a document or a course must be targeted toward the intended audience, which should be defined by a number of factors, such as readers/learner's personal charactéristics, intellectual and technology skills, knowledge level and purpose of taking the course. So, the intented audience is referred to as the who, what, wher, and why. To conduct an effective analysis organize the resulting questions and answers in a audience analysis model. [1]


Toolkit.png Conducting an Audience Analysis

Step by Step

It would help you to come up with a strategy to adapt arguments to best suit an audience.

  • Defining the background of the audience by determining social situation and subject knowledge level.
  • Identifying characteristics of the audience by paying attention to demographics characteristics, Interests, Needs, and Expectations.
  • Considering the environment that is surrounding the audience. 
[2]

Audience Analysis Model

Job Aids



References

  1. ↑ Wikipedia (5 March 2008) www.fgcu.edu (27 june 2008), www.wsu.edu (27 june 2008)
  2. ↑ www.wikihow.com (14 August 2008), www.ehow.com (28 August 2008)
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