Difference between revisions of "Stakeholder Analysis"

Revision as of 10:21, 4 September 2008

STAKEHOLDER ANALYSIS

The identification of a project's key stakeholders, an assessment of their interests and the ways in which those interests affect project viability. A basic premise behind stakeholder analysis is that different groups have different concerns, capacities and interests, and that these need to be explicitly understood and recognized in the process of problem identification, objective setting and strategy selection. The key questions asked by stakeholder analysis are "Whose problems or opportunities are being analyzed" and "Who will benefit or loose-out, and how, from a proposed project intervention"? The ultimate aim being to help maximize the social, economic and institutional benefits of a project to target groups and ultimate beneficiaries, and to minimize its potential negative impacts, including stakeholder conflicts. A stakeholder analysis develops a strategic view of the social environment in which a project will be implemented, thus it is usually the first step in building the relationships needed for the success of a project. A stakeholder analysis can be undertaken throughout all the stages of a project cycle. It can be used to:

Identify and define the characteristics of key stakeholders;
Draw out the interests of stakeholders in relation to the problems that the project is seeking to address;
Identify conflicts of interests between stakeholders;
Help to identify relations between stakeholders that may enable "coalitions" of project sponsorship, ownership and cooperation;
Assess the capacity of different stakeholders and stakeholder groups to participate;

In development projects, a key purpose of stakeholders analysis is to understand and address distributional concerns, particularly in the context of effectively understanding the needs of vulnerable groups. ^[1]

Conducting a Stakeholder Analysis

Step by Step

Identifying major stakeholder groups:
- Identify the groups that have a significant interest in the project (individuals, groups, communities, organizations, etc. ).
- Define the interests and agenda of the agency directing the exercise. This can be redressed later in the process by allowing the inclusion of more stakeholders as their interests comes to light.
Determining stakeholders' interests:
- Investigate roles, relative power and capacity to participate in the project, in order to draw out key interests for each stakeholder group. Key questions could include:
  - What are the contribution the stakeholder can give to the project and what resources is it likely to commit (or avoid committing) to the project?
  - What interests the stakeholder has in the project and what are the benefits it can get?
  - What are the stakeholder expectations and requirements to the project?
  - What other interests the stakeholder has that may conflict with the project?
  - What actions can be taken to address the stakeholder's interests?
- To collect all this information in a methodical way use a stakeholder map .
Assessing stakeholders' influence and importance:
- The relationship between stakeholders has to be observed, so as the extent of cooperation and/or conflict between them can be outlined.
- Influence refers to how powerful a stakeholder is.
- Importance refers to those stakeholders whose needs and interests coincide with the aim of the project.
- To conduct an effective analysis organize this information in a stakeholder matrix.
Establishing strategies for stakeholder's involvement:
- Interpret the findings of the previous analysis and incorporate relevant information in the project design, in order to plan strategies.
- Manage and coordinate arrangements appropriately to promote stakeholder ownership, participation, and avoid conflicts of interest.
- Design partnerships in a flexible way, allowing growth.
- Decide, in case the stakeholder is a group rather then an individual, whether all the group participate or only representatives of it. ^[2]

Stakeholder Matrix

A stakeholder matrix allows for stakeholders to be plotted against different variables, taking into consideration their importance and their level of influence in the project. ^[3]

Job Aid

Stakeholder Map Template

Stakeholder Matrix Template

References

↑ www.landcareresearch.co.nz (23 July 2008), www.panda.org (23 July 2008); Aid Delivery Methods - Project Cycle Management Guidelines, European Commission, 2004
↑ www.euforic.org (14 August 2008), www.landcarersearch.co.nz (14 August 2008), www.who.int (14 August 2008), Project Cycle Management Guidelines, European Commission, 2004
↑ www.dse.vic.gov.au (14 August 2008)www.who.int (14 August 2008)

[1] www.landcareresearch.co.nz (23 July 2008), www.panda.org (23 July 2008); Aid Delivery Methods - Project Cycle Management Guidelines, European Commission, 2004

[2] www.euforic.org (14 August 2008), www.landcarersearch.co.nz (14 August 2008), www.who.int (14 August 2008), Project Cycle Management Guidelines, European Commission, 2004

[3] www.dse.vic.gov.au (14 August 2008)www.who.int (14 August 2008)

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@@ Line 37: / Line 37: @@
 #*Decide, in case the stakeholder is a group rather then an individual, whether all the group participate or only representatives of it. <ref> [http://www.euforic.org www.euforic.org] (14 August 2008), [http://www.landcarersearch.co.nz www.landcarersearch.co.nz] (14 August 2008), [http://www.who.int www.who.int] (14 August 2008), Project Cycle Management Guidelines, European Commission, 2004</ref>
-=='''Creating the Matrix'''==
+=='''Stakeholder Matrix'''==
 A stakeholder matrix allows for stakeholders to be plotted against different variables, taking into consideration their importance and their level of influence in the project. <ref>[http://www.dse.vic.gov.au www.dse.vic.gov.au]  (14 August 2008)[http://www.who.int www.who.int] (14 August 2008) </ref>

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