You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Benchmarking" />
  </query-continue>
  <query>
    <pages>
      <page pageid="101" ns="0" title="Backbone Network" />
      <page pageid="102" ns="0" title="Backward Chaining" />
      <page pageid="1518" ns="0" title="Badges" />
      <page pageid="57" ns="0" title="Balanced Scorecard" />
      <page pageid="58" ns="0" title="Bandwidth" />
      <page pageid="1123" ns="0" title="Baseline" />
      <page pageid="1124" ns="0" title="Baseline Study" />
      <page pageid="385" ns="0" title="Basic Knowledge Analysis" />
      <page pageid="103" ns="0" title="Behavior Modification" />
      <page pageid="104" ns="0" title="Behaviorism" />
    </pages>
  </query>
</api>